17 CVBs, 6 tourism regions to participate in statewide effort to promote safety measures
The Montana Department of Commerce’s Office of Tourism and Business Development has launched the “Montana Aware” campaign to promote safe and responsible behavior among those who are traveling in the state. The public health initiative aims to educate residents and visitors on best practices to slow the spread of COVID-19.
“Our top priority is to keep those who live, work and travel in Montana safe,” said Commerce Director Tara Rice. “It’s important that we put safety first and adventure second because we all have a shared responsibility to slow the spread of COVID-19.”
The “Montana Aware” initiative is a formalized effort encouraging Montana’s tourism partners and local businesses to use flyers, posters, social media messages, customer emails and business websites to help inform guests about public health guidelines and best practices. The Montana Department of Commerce’s Office of Tourism and Business Development first began promoting a safety message on June 1 and worked with tourism partners to do the same. Through the formal “Montana Aware” campaign, 17 of Montana’s Convention and Visitors Bureaus and six tourism regions share $5 million to promote the initiative.
Safe Travel Guidelines
When travelers are on the road, they should:
The “Montana Aware” initiative is funded with federal dollars through Montana’s Coronavirus Relief Fund. For more information about the Montana Aware program go to VISITMT.COM.